This case study delves into the animation, social media, and overall brand direction for Monocle by Brilliant Labs, a project carried out by Quite Remarkable. It explores the various aspects of the project, providing insights into the strategies and techniques used to enhance Monocle's online presence and branding.
3D Product Renderings (Blender)
Utilizing Blender, I executed a comprehensive process involving re-modeling, texturing, animating, and rendering the Monocle STL file. The resulting product was then displayed in various views and settings, providing a comprehensive demonstration of how the object is made.
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Instagram
Our objective was to showcase the aesthetic of Monocle on social media platforms, and to accomplish this, we created a brief case study that would be visually appealing and shareable on Instagram.
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Product Renderings
To establish a distinct and recognizable online presence for Monocle, we created additional renders of the product specifically tailored for LinkedIn and other web-based platforms. These images were intended to enhance the device's visual identity and increase its visibility across various online channels.
Photography and Direction
Renowned Montreal photographer, Rupert LaMontagne, was commissioned to capture the physical device for Brillant Labs, resulting in exquisitely detailed and technically precise images that beautifully showcase the product.
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Video and GUI
The initial phase of video manipulation for the Monocle AR Device entailed conceptualizing ideas on how it could function, primarily through the contribution of our open-source user base. To delve deeper into these possibilities, our team brainstormed directions, resulting in animated depictions of how the device could operate.