This case study offers an in-depth analysis of the Creative Direction, Branding, and Music Video direction for Fezihaus, a project executed under Force of Nature Inc. It provides valuable insights into the strategies and techniques employed to amplify Fezihaus's online visibility and branding.


  • Fezihaus is the primary umbrella brand owned by Samito, under which the music group SPRLUA operates. All the operational elements of sub-brands are organized under Fezihaus. To provide clarity, I developed a comprehensive brand guide that served as the definitive reference for building a consistent and cohesive brand image.

  • SPRLUA is an ensemble composed of musicians Samito and HAIG V, comprising selected collaborators. The band's unique sound is an amalgamation of electronic music infused with influences from Afro, Latin, and Lusophone musical influences.

Design Direction of Glass Bottle Prop for Music Video. Production by Verre D’Onge

Concept inspired from the Coca-Cola Bottle in the “Gods Must Be Crazy(1980)”

MUSIC VIDEOS

Music videos for SPRLUA and their tracks ASSASSINATO, SARAEVO and SUNNI GIRL.

NAMIBIAN CAST 🇳🇦

Director of Photography: Kevin Perestrelo
Art Director: Ericke Tijueza
Stylist: Dangos Geingos
Unit Production Manager: Kyra Sales
Gaffer: Charles Kwenami Zambwe
Best Boy: Jerome
MUA: Gina
Garment Designer: Deon Angelo (Helao)
Production: @newluxurystudios

Featuring:
Hennie Matthews, Djodjo Israel, Varaa Haimbira, Camila Pineda Mazorra, Jean-Cleaude Nazaari, Albert, Nahenda Matheus, Stella Da Costa, An'Mire Uris, Uukumue Meutudhana, Masiyaleti Mbewe, Rika Kandanga, Leva Amadhila, Odette Schimming, Kenneth, Tove Jeomba Kangotue, Patricia Mwinga

CANADIAN CAST 🇨🇦

Director: Christian Boakye-Agyeman
Post Production: Force of Nature Picture Inc.
Sound Designer: Patrick Perez
Colorist: William Albu
Glass Bottle Designer: Jeremie St-Onge / Verre D'Onge
Label Printing: The Letter Bet
Graphic Designer: Kyera Mapp
Additional Graphic Design: Losso Silva
ADR: JC Brazil


We acknowledge the support of the Canada Council for the Arts.